Safaa Nhairy

After my three birthday celebrations last week,  I ended up learning something wise that I’d like to share with you. First of all, what I see around me is people complaining about what others have done or not them for them. I have a girlfriend who always complains about how her husband does not bring gifts to her and spoil her. I have another friend who always expects something back when he offers help to someone…  The examples are countless, which leaves me thinking about what makes us ‘unhappy’. Usually when we’re unhappy, it conveys a feeling that what we expected didn’t happen. In other words, when we expect a gesture, a present, a feeling that we don’t t receive, we become unhappy. The question is why do we expect anything to begin with? I think we expect things because when we offer help, help or do a favor to someone, we do it with a premeditated goal (receive something back in the future). We rarely do something out of generosity, love, etc. Mothe...

Dans cette émission, je parle de mon expérience et des débuts de l'agence. Entre nous, on a censuré une partie où je faisais un coup de gueule aux banques marocaines. Normal, l'émission est sponsorisée par une banque... Dites-moi ce que vous en pensez. Votre avis m'intéresse. Safaa

Hakoo a célébré cette semaine son premier anniversaire. Hakoo est la première marque de cartes de vœux marocaines et qui proposent des cartes pour les anniversaires, mariage, naissance, diplôme, remerciements etc. Dans un langage humour ou classique, Hakoo puise dans la culture marocaine pour faire des cartes uniques et avec un cachet purement marocain. Hakoo compte aujourd’hui plusieurs dizaines de cartes de vœux et est présent dans plus de 50 points de vente dans tout le Royaume. Lorsque j’ai créé Hakoo avec l’aide de mon équipe, j’avais comme vision de faire des cartes de vœux l'outil de communication par excellence des marocains pour créer de la joie, de la bonne humeur et raviver les sentiments de leurs proches. Aujourd’hui, Hakoo est toujours à ses débuts mais est sur le bon chemin. Malgré les outils de communications plus modernes, les marocains commencent à voir l’importance de la carte et sa valeur. Lorsqu’on reçoit un texto, le sentiment n’est pas le mêm...

While we spend most our time in schools from age 6 to age 22 minimum, we don’t start understanding life until about mid-forties or early fifteen and sometimes never… Whoever invented schooling had a good idea however I am not sure we need so many years in the classroom. It is true that the learnings help shape our minds and brains and help us become who we are at the adult age. On the other hand, I am not certain this much information equip us with the right stuff to deal with the real life. As I graduated from university, I embraced life with full passion and the desire to conquer the world. Looking back I think I was beautifully naïve. Today with the university years way behind me, I cannot judge my success or failure based only on my academic and technical skills. While we invest so much time and money into acquiring degrees and skills, professional life is much more concerned with something else. Something that doesn’t necessarily require you to be the best, something s...

Here I am back from a mini vacation. As a read, I took Unlimited Power by Tony Robbins. Self-development books are great because they help you reboot your life in a matter of a few seconds, minutes, hours… What is interesting about the new phenomena of self-development and the Secret effect is that everyone now talks about gratitude and how important it is to be grateful for what you have before you ask for more or better. It is true that we spend our time looking for what we don’t have and we love comparing ourselves with others. Self-help books authors are right to suggest that one should implement gratitude exercises on a daily basis so s/he is aware of his/her given talents, resources and assets in life. It is a proven way that one will live happier and less miserable. To be honest, I didn’t need to read it from Tony or Ronda. Gratitude is something we are taught to ever since we are small children. After finishing a meal, you should say ‘hamdoullah’. Hamdoullah isn...

Holidays are usually the opportunity for me to do a little self-assessment on the projects I am conducting and their progress. As we are in the Eid Adha season, things are now quiet. Shops are already closed. People have left the cities to join their families. Nothing is happening in the business world... As I am thinking about the projects I am working, I am wondering why some have been unsuccessful. The word unsuccessful here is used in the way that people have not given me a response or haven't manifested any interest as of now. To me, I have been using all possible ways to convey the information and persuade them of the relevance and worth of the given project. They may also have asked for meetings or more information, But as of now no sign of hope... I wonder if when we people don't respond or don't give a definite answer I should consider this a failure. Should I hear the unspoken and read the unsaid? Strangely, I am one who doesn't give up until the person...

Sorry I am leaving blog.com for blogger.com It just seems that blog.com isn't for me. A lot of times my blog was not found when I typed the web address. I think blogger is more reliable. So here's my new blog address  http://safaanhairy.blogspot.com/  and sorry for any inconvenience this may have caused. With Blogger, we should be able to communicate more easily through the different platforms :-) Speak to you soon!!